Apple Launches iPhone 18 Pro Lineup in Stores Globally with 2nm A20 Pro Chip

On Friday, September 18, 2026, Apple officially commenced global in-store availability for the iPhone 18 Pro and iPhone 18 Pro Max across more than 65 countries and regions. Marking the first major flagship hardware launch under new CEO John Ternus, the new Pro generation debuts the commercial 2-nanometer A20 Pro processor, a 48MP Fusion camera system with mechanical variable aperture, an under-display Face ID integration shrinking the Dynamic Island, and expanded battery capacities supported by international eSIM-only architectures.

2-Nanometer A20 Pro Architecture and Generational Efficiency

At the core of both devices is Apple A20 Pro application processor, fabricated on TSMC first-generation 2nm Gate-All-Around (GAA) process node. The silicon features a redesigned 6-core CPU cluster with next-generation performance and efficiency microarchitectures, alongside an upgraded 6-core GPU with dedicated neural cache. Crucially, the A20 Pro delivers 50% greater memory bandwidth and doubles on-device tensor throughput compared to the A19 Pro, unlocking real-time multimodal Apple Intelligence workflows directly on the device with zero cloud latency.

Hardware & Engineering Highlights

• 2nm A20 Pro Processor: Commercial 2nm silicon delivering 50% higher memory bandwidth and 2x AI neural engine compute.
• Variable Aperture Camera: 48MP Fusion primary sensor featuring mechanical dual-aperture switching between f/1.4 and f/2.4 for low-light depth of field control.
• Under-Display Face ID: Integrated sensor redesign reducing Dynamic Island footprint by 35% across both Pro display sizes.
• eSIM Internal Optimization: Expanded eSIM-only availability in 12 regions, repurposing internal volume for larger batteries delivering 2 extra hours of video playback.
• Finish Palette & Pricing: Debuts a new deep Burgundy finish alongside Black, Silver, and Glacier Titanium, starting at $1,199 (Pro) and $1,299 (Pro Max) for 256GB.

Global Retail Availability and Expansion

The in-store rollout kicks off alongside retail availability for Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5 featuring active noise cancellation and live audio translation. With pre-orders having commenced on September 12, customer deliveries and walk-in purchases began early Friday morning across Apple Stores and authorized retail partners throughout North America, Europe, Asia-Pacific, and the Middle East, with a secondary wave scheduled to reach 20 additional territories on September 25.

Product Profile Sheet